Last updated: 18 June 2026 
Effective from: 18 June 2026

This privacy notice for Cakes Dance Studio LTD (doing business as The Manor LDN Dance Studio and MVMT Fitness Studio) ('we', 'us', or 'our'), describes how and why we might collect, store, use, and/or share ('process') your information when you use our services ('Services'), such as when you: 

• Visit our website at http://www.themanorldn.com, or any website of ours that links to this privacy notice 
• Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@themanorldn.com.

This privacy notice explains how Cakes Dance Studio Ltd (“we”, “us”, “our”), trading as The Manor LDN Dance Studio and MVMT Fitness Studio, collects and uses your personal data, and your rights in relation to it. We are the data controller for the personal data described in this notice.

• Company: Cakes Dance Studio Ltd (registered in England & Wales, company no. 13627063)
• Registered/contact address: 96, 261C City Road, London EC1V 1AP, United Kingdom
• Studio address: Clifton House, Clifton Terrace, Finsbury Park, London N4 3JP
• VAT no.: 399463336
• Contact about your data: info@themanorldn.com, 020 7209 0169
   

We process personal data in accordance with the UK GDPR and the Data Protection Act 2018, and, where it applies to our processing of personal data of individuals in the EU/EEA, the EU General Data Protection Regulation (Regulation (EU) 2016/679).

Information you give us — for example when you create an account, book or buy classes, memberships or events, hire studio space, contact us, or sign up to marketing:

• name, username and password
• email address, phone number and postal/billing address
• contact and marketing preferences
• booking, attendance, membership and purchase history
• payment information (processed by our payment provider — see section 8)
• any information you choose to give us that is relevant to safe
• participation (for example, an injury or that you are pregnant)

Information collected automatically when you use our website — such as IP address, device and browser information, and usage data — primarily to keep our services secure and working, and for analytics. See our Cookie Notice (section 13).
CCTV images captured by cameras at our premises (see section 6).
Photographs and recordings of classes and events, where taken for promotion and marketing (see section 7).
We do not seek to collect special category data (such as health data) beyond the limited safe-participation information you choose to share, and we do not use it for any other purpose.
 

Where we rely on legitimate interests, we have balanced those interests against your rights, and you can ask us about that assessment at any time.

Our classes are taught by instructors. Some are our staff; others are self-employed professionals who hire studio space from us to run their own classes.
To deliver the class you have booked, the instructor teaching that class can see the list of people booked onto it. This includes your name and the booking details needed to run the class safely (for example, your booking and attendance status, and any safe-participation information you have chosen to share). Instructors do not have access to your full account, your password, your payment details or your home address through our booking system.
Where an instructor is a self-employed professional, they act as a separate data controller in respect of the personal data they hold about the students in their own classes. This notice does not cover an instructor’s own use of your data — if you have questions about that, please ask the instructor directly.
Our lawful basis for making attendee information available to the instructor is that it is necessary to deliver the class you booked (performance of a contract) and our legitimate interest in running classes through instructors and keeping classes safe.
 

We operate CCTV cameras at our premises. The cameras are motion-activated and do not record continuously from every angle at all times.

• Why: to protect the safety and security of members, instructors, staff and visitors, and to prevent, detect, investigate and respond to crime, accidents, incidents and misconduct on the premises.
• Lawful basis: our legitimate interests in safety and security (and, where relevant, protecting someone’s vital interests or complying with a legal obligation). We do not rely on consent for CCTV; the signage at our premises is there to notify you that recording takes place, not to obtain consent.
• Signage: clear signs are displayed at the premises stating that CCTV is in operation, who operates it and how to find out more.
• How long we keep it: CCTV footage is automatically overwritten after 28 days, unless it is retained for a specific reason such as an incident, complaint, investigation, legal claim or legal obligation, in which case it is kept only as long as needed for that purpose.
• Who can see it: access is limited to a small number of authorised members of our management team. We may share footage with the police or other authorities where lawfully required, and with our professional advisers.
• Requests for footage: if you ask for CCTV footage of yourself, we will provide footage in which you are identifiable, but where footage also shows other people we must protect their rights — so we may blur, edit or withhold parts that show others, as the law requires.
   

We, and our instructors, may take photographs and video of classes and events for promotion and on social media. Signage at the premises notifies you that filming takes place.
 

• Lawful basis: our legitimate interests in promoting the studio, or your consent where that is required (for example, for content that focuses on an identifiable individual).
• Your choice: you can ask us not to use your image, or to remove your image from our promotional material, at any time by contacting info@themanorldn.com. We will stop using it for that purpose, although we may be unable to remove it from material already printed or shared by third parties.
   

We share personal data only where necessary, with:
 

• Our online booking and membership platform, which hosts your account, bookings and related data on our behalf
• Our payment provider, which processes your payments; we do not store full card details
• Instructors, as described in section 5
• IT, hosting and software providers who support our services, under contract
• Professional advisers (such as lawyers, accountants and insurers) where needed
• Police, regulators or other authorities where we are legally required or permitted to share
• A buyer or successor in connection with a sale, merger or reorganisation of our business

We do not sell your personal data.
 

Some of the providers we use may process personal data outside the UK or EEA. Where that happens, we rely on appropriate safeguards — such as a UK or EU adequacy decision, Standard Contractual Clauses, or the UK International Data Transfer Addendum — so that your data remains protected.
 

We keep personal data only for as long as we need it for the purposes set out in this notice. In practice:

• Account, booking and purchase records: for as long as you hold an account and then for up to 6 years afterwards, to meet tax and accounting obligations and to deal with any complaints or legal claims.
• CCTV: as set out in section 6 (28 days unless retained for a specific reason).
• Marketing data: until you opt out or ask us to delete it.
   

Where we need to establish, exercise or defend legal claims, or comply with a legal obligation, we will retain the relevant data for as long as necessary for that purpose — including after an account has been closed. Closing or removing an account does not automatically delete data that we are required or entitled to keep for these reasons.
 

We use appropriate technical and organisational measures to protect personal data. No system can be guaranteed completely secure, but we take reasonable steps to keep your information safe and to restrict access to those who need it.

Under the UK GDPR (and the EU GDPR where it applies) you have the right to:

• be informed about how we use your data (this notice)
• access your personal data and obtain a copy
• request rectification of inaccurate or incomplete data
• request erasure of your data in certain circumstances
• restrict or object to our processing in certain circumstances
• data portability in certain circumstances
• withdraw consent at any time where we rely on consent
• not be subject to solely automated decisions with legal or similarly significant effects (we do not carry out such decision-making)
   

To exercise any of these rights, contact info@themanorldn.com. We will respond within one month. If your request is complex or you have made several requests, we may extend this by up to a further two months and will tell you if so. There is normally no charge, though we may charge a reasonable fee or decline a request that is manifestly unfounded or excessive, as the law allows. We may need to confirm your identity before responding.

Where a request involves information that also relates to other people, we will balance your rights against theirs and may redact or withhold third-party information.

Complaints. If you are unhappy with how we have handled your data, please contact us first. You also have the right to complain to a supervisory authority:

UK: the Information Commissioner’s Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF — ico.org.uk — 0303 123 1113
EU/EEA: your local data protection authority
 

We use cookies and similar technologies on our website. Please see our Cookie Notice for details and for how to manage your preferences.

We offer classes and activities for people under 18. Where a child takes part:

• a parent or legal guardian must register and book on the child’s behalf, and provides the child’s details and an emergency contact;
• we collect the child’s name, age or date of birth, emergency contact details, and any safe-participation information the parent or guardian chooses to share;
• our lawful basis is the performance of our contract with the parent or guardian and our legitimate interest in running classes safely;
• where we rely on consent for an online service and the child is under 13, we obtain that consent from a parent or guardian (reflecting the UK age of consent for information society services; in the EU/EEA the applicable age is between 13 and 16 depending on the country);
• we handle children’s personal data with particular care and limit access to those who need it;
• CCTV may capture children for the safety and security purposes described in section 6;
• we will only use a child’s image in promotional photography or film with the consent of their parent or guardian, and that consent can be withdrawn at any time.

If you are a parent or guardian and have any questions about how we handle your child’s data, please contact info@themanorldn.com.
 

We may update this notice from time to time. The current version is always available on our website, and we will indicate the date it was last updated. Where changes are significant, we will take reasonable steps to bring them to your attention.
 

Questions about this notice or your data: info@themanorldn.com, or write to Cakes Dance Studio Ltd, 96, 261C City Road, London EC1V 1AP, United Kingdom.